Who has been appointed as the new Chief of Measurement Science & Analytics at BARC India?

ANS:B - Dr Bikramjit Chaudhuri

In a significant development for the media measurement industry, BARC India (Broadcast Audience Research Council) has appointed Siddhartha Bhardwaj as the new Chief of Measurement Science & Analytics. Bhardwaj, who brings extensive experience in data analytics and measurement science, is expected to play a pivotal role in enhancing BARC India's capabilities in delivering accurate and actionable audience measurement data. His appointment reflects the organization's commitment to advancing its measurement methodologies and ensuring that its metrics are robust and reliable. With a background in advanced analytics and a track record of leveraging data to drive strategic insights, Bhardwaj is poised to lead BARC India through its next phase of growth and innovation. His expertise will be instrumental in refining the organization's measurement frameworks, incorporating cutting-edge technologies, and addressing the evolving needs of broadcasters, advertisers, and other stakeholders in the media landscape. Under his leadership, BARC India aims to strengthen its position as a leading authority in media audience measurement and analytics.